Imagine this: you're scrolling through Reddit late at night, and you stumble upon a thread discussing a $10,000 Rolex or a $5,000 Louis Vuitton handbag. People from all walks of life—students, professionals, even self-proclaimed "watch nerds"—are debating the value of these high-end items. What is h...
Category: Consumer Behavior
Introduction: The Premium Experience UnveiledWhen we talk about something being "premium," what exactly does that entail? The term "premium" is often thrown around in various contexts, from luxury goods to top-tier services. But understanding what premium truly means requires a deeper dive. This art...